Brand Finance Mexico 50 2025: Corona, Modelo, Don Julio, and Liverpool top the list.

“Brand Finance Mexico 50 2025”: our clients Corona, Modelo Especial, Tequila Don Julio, and Liverpool lead the ranking.

This index is one of the most respected in the industry, as it not only evaluates the commercial performance of brands but also their reputation, preference, affinity, and cultural relevance. It reflects consistency, strategy, and cultural impact.

Grupo Modelo receives this recognition as it celebrates its centennial.

Grupo Modelo celebrates its centennial by solidifying its position as a leader in the national and international beer industry, with Corona and Modelo Especial securing the top two spots in the “Brand Finance Mexico 50 2025” ranking.

Corona holds its place as Mexico’s most valuable brand for the sixth consecutive year, with a brand value of $13.4 billion. It remains the #1 brand nationally and is also ranked as the most valuable beer brand in the world.

Modelo Especial holds steady in the second position of the ranking, with a brand value of $7.1 billion. Its growth has been driven by strategic marketing, portfolio expansion, and consistent brewing quality.

According to the Brand Finance Mexico 50 2025 report, the beer industry dominates the brand landscape in Mexico, significantly outperforming other sectors.

This achievement carries special meaning in 2025—the year Grupo Modelo celebrates its centennial.

Tequila Don Julio and Liverpool also appear on the list.

Tequila Don Julio, owned by Diageo, ranks as the strongest tequila brand in Mexico. Liverpool also makes the list as the tenth strongest brand in the country.