Corona: 100 Years Driving Mexico’s Extra
In 2025, Corona and Grupo Modelo celebrate a century of history:
100 years proudly representing Mexicans who, day after day,
give the Extra to elevate Mexico’s name.
From a Local Dream to a Global Icon
Some brands transcend their category to become cultural symbols.
Corona is one of them. In 2025, Grupo Modelo’s most emblematic brand celebrates
100 years of history, which began when a group of bakers
decided to dream big and create the beer that today is the world’s #1.
Since then, Corona has been part of generations’ most important moments,
creating countless reasons to celebrate.
The Value of Giving the Extra
That passion for giving the Extra has made Corona
the
most valuable beer brand in the world, according to Kantar.
More than an anniversary, this centenary is a national celebration
and an invitation to continue building the future from Mexico to the world.
“2025 is a historic year for Grupo Modelo and for Corona. We celebrate 100 years of legacy,
accompanying Mexico with iconic, quality products. This has allowed us to boost employment,
generate a positive economic impact, and elevate Mexico’s name to the highest level,
strengthening the country as a global brewing benchmark.”— Daniel Cocenzo, President of Grupo Modelo
A Campaign that Honors Mexico
The centenary begins with a videofilm narrated through the Extra,
a tribute to those who, with effort, creativity, and passion,
transformed an idea into a global icon.
Under the phrase “Corona is our name and Extra is our surname”,
the brand launches the campaign “100 Years Driving Mexico’s Extra.”
This is only the beginning of a series of initiatives the brand has prepared
to celebrate this historic milestone: experiences, promotions, and special moments
designed to recognize the Mexicans who have been protagonists
of this great shared story.
“For 100 years, Mexicans have inspired us to give the Extra.
At Grupo Modelo, we feel deeply grateful and proud to be part of this story,
because they show us that the Extra has no limits.”— Felipe Ambra, Vice President of Marketing at Grupo Modelo
100 Years Looking Ahead
100 Years Looking Ahead
With a century completed, Corona not only looks back with pride,
but moves forward with the determination to keep driving
the country’s development and carrying Mexico’s name even further.