Corona celebrates 100 years with the Corona Capital Sessions lineup in Monterrey, Mérida, and Guadalajara.
In honor of its centenary, Corona Capital leaves CDMX and celebrates in new capitals of the country.
With a unique format, Corona Capital Sessions arrives to celebrate with Mexico’s Extra.
100 Years, a Celebration Heard Across Mexico
A hundred years ago, Corona was born—a beer that inspired Mexicans to always give the Extra.
As part of the campaign “100 Years Driving Mexico’s Extra”, the brand brings the music of one of the world’s most important festivals to new capitals with special editions of Corona Capital Sessions.
With this format, Corona thanks the generations that have been part of its story, gifting them an international lineup in venues specially designed for each host state.
November Schedule
Guadalajara
November 6 — Estadio 3 de Marzo
Lineup: Keane, Phoenix, The Kooks
Mérida
November 8 — Estadio Iturralde
Lineup: Keane, Phoenix, Passion Pit
Monterrey
November 12 — Estadio Banorte
Lineup: Foo Fighters, Queens of the Stone Age, Jehnny Beth
Tickets: Ticketmaster (Guadalajara & Monterrey) and E-ticket (Mérida).
Special Editions
Corona will launch exclusive Corona Extra cans designed for each venue — Guadalajara, Mérida, and Monterrey — intervened by Mexican artist Pogo. A graphic tribute to music and to Mexicans.
“For 100 years, Corona has found inspiration in Mexicans to always give the Extra.
What began with a group of visionaries became a legacy that crossed borders.”
A Centenary Looking Forward
More than an anniversary, this edition of Corona Capital Sessions celebrates the talent, community, and music that unite us. Three cities, one same toast: Mexico’s Extra.
Trendsétera Communications