Tuca Ferretti headlines TaDa Delivery’s new campaign, scolding fans for the way they enjoy football at home.
Six out of ten Mexicans consider themselves football fans—but how many know how to be great hosts? Tuca Ferretti and TaDa Delivery have the answer.
In Mexico, football is lived passionately at home: 66.7% of fans plan to watch matches at home with friends or family. It’s a key consumption moment where comfort and the complete experience make all the difference.
“No hagas calentar al Tuca”
With this insight, TaDa Delivery—the app from Grupo Modelo—launches its latest campaign starring Ricardo “Tuca” Ferretti, one of the most iconic figures in Mexican football.
The goal: to spark the football conversation and reinforce its place as the ideal app for ordering ice-cold beers, snacks, and more—delivered in minutes, at fair prices.
The campaign anticipates the excitement leading up to the 2026 World Cup.
“We believe TaDa Delivery is the ideal ally to help you become the best host, spoiling your guests with cold beers, snacks, and everything that makes watching football at home a superior experience.”
—Rodolfo Vargas, Director of Direct-to-Consumer Marketing at Grupo Modelo
The Inimitable Tuca Style
Tuca Ferretti’s role is key: with his authority and unmistakable directness, he scolds those who complicate their lives by not using TaDa Delivery.
Some of his most iconic lines in the campaign include:
- “Cagaho, vamos a medio torneo y ¿no aprendes?”
- “Cállese, cagaho. Tibio tú y las chelas que trajiste.”
- “Chelas frías y rápido, y hasta te regalan el primer envío.”
“Tuca has extensive football knowledge: player, coach, and commentator. Now, with TaDa Delivery, he shows us—in his trademark straightforward style—how this sport should be enjoyed, especially when you’re hosting.”
—Rodolfo Vargas
An Experience Made for Fans
TaDa Delivery offers the entire Grupo Modelo portfolio, with the promise of delivering the widest variety of ice-cold beers in minutes, at fair prices, and with constant promotions.
It’s also the only app in Mexico that integrates a returnable packaging system, promoting more sustainable consumption.
With “No hagas calentar al Tuca” TaDa Delivery reaffirms its commitment to transforming how fans experience football: with more confidence, more fun, and unforgettable moments with the people who matter most.