Diageo Mexico ranks 35th in Merco Empresas 2025

  • Diageo climbs positions in Merco Empresas, consolidating its position among the companies with the best reputation in Mexico in 2025.
Diageo Mexico achieves its best-ever position in Merco Empresas.
Diageo Mexico climbed to 35th place in the Merco Empresas 2025 ranking, after ranking 71st in 2024. This result represents the highest position achieved by the company in this monitor and consolidates it as one of the most recognized for its corporate reputation in the country, driven by its focus on innovation, sustainability and social responsibility.over the last five years, Diageo has remained in the top 80 of Merco Empresas, a constant presence that demonstrates the strength of its strategy and its ability to generate a positive impact on Mexican society.

Merco Empresas: an international reputation benchmark

Merco (Monitor Empresarial de Reputación Corporativa), a benchmark in Latin America since 2000, evaluates corporate reputation through a methodology audited by KPMG under the ISAE 3000 standard. The process integrates more than twenty sources of information and six evaluations with the participation of financial analysts, NGOs, consumer associations, trade unions, specialized journalists, academics, social media managers and government representatives.

Among the variables evaluated were business results, environmental sustainability, ethics and corporate responsibility, innovation, communication, quality of products and services, as well as commitment to the community and the country.

Spirit of Progress 2030: the road to sustainability

Diageo’s rise in the ranking is supported by its Spirit of Progress 2030 global plan, which guides its operations in Mexico with a focus on sustainability and innovation.

Among its efforts to contribute to social development, this year marked the 10th anniversary of Learning for Life (L4L), its hospitality program for bartenders. Diageo also promoted awareness and inclusion of the LGBT+ community, highlighting its participation in the “Colores” exhibition at the Museo Memoria y Tolerancia during PRIDE month, along with various environmental care projects.

A corporate culture guided by inclusion and responsibility

The company has also strengthened its corporate reputation through Positive Drinking initiatives and responsible drinking education programs, making inclusion and diversity central to its organizational culture.

“This recognition reflects the commitment of our entire team in Mexico to continue building a responsible, diverse and progress-oriented company. We will continue to work to make a positive impact on our employees, the communities where we operate and our consumers, always guided by our values and our purpose to celebrate life, every day and everywhere.“

– Alan Loredo, VP of Corporate Relations at Diageo Mexico.

This vision of inclusion is also reflected in the way Diageo drives a more equitable society through its advertising, promotes diversity in its supply chain, supports inclusive communities and works to build a fairer and more sustainable environment.With this improvement in the ranking, Diageo reaffirms its position as one of the companies with the greatest impact and reputation in the country, promoting initiatives that range from sustainability and responsible consumption to inclusion and talent development.

“The Spirit of Progress 2030 plan is our roadmap for creating long-term value. Seeing that the Merco Empresas results recognize dimensions such as sustainability, ethics, inclusion and innovation confirms that we are going in the right direction: to grow with purpose and strengthen a reputation that generates trust and shared progress.“

– Italia Delgado, Director of Corporate Communications at Diageo Mexico.