The Party of the Century: Corona Turns 100

En el marco de la celebración de sus 100 años, la Cervecera de Grupo Modelo abrió sus puertas para anunciar
una plataforma de iniciativas que rinde homenaje a los consumidores que forman parte de su historia.

What began in 1925, with bakers using yeast and the vision to passionately create “the Extra,” has become a true national icon. Over the past 100 years, Corona celebrates the fact that this journey has been possible thanks to Mexicans who, like the brand itself, always give the Extra for Mexico.

Throughout this century, Corona has been woven into the country’s cultural life, inspiring generations through film, music, and entertainment. Now, on its 100th anniversary, it takes that presence to a new level, celebrating alongside those who have made Corona part of their lives.

“Corona was born with the vision of giving the Extra, and today, 100 years later, that same spirit drives us to look ahead. This first century is just the beginning of a new chapter where we want to continue inspiring Mexicans to conquer what’s next. Here’s to 100 more years of elevating Mexico’s greatness through the Extra that defines us!”

— Yune Aranguren, Core Brands Director at Grupo Modelo

 

On this centennial milestone, Corona shared the central message of this historic moment:
100 Years of Driving Mexico’s Extra.
More than a commemorative date, it is a platform of gratitude and forward vision, with musical and cultural experiences, unprecedented rewards, and new ways of being present in Mexicans’ lives.

Initiatives for Corona’s 100 Years

In its first 100 years, Corona has become a global Mexican icon. Looking ahead, it reaffirms its commitment to continue standing by Mexicans at every moment, celebrating their greatness, and projecting the spirit of the Extra for generations to come.