Levi’s® launches its second Oasis collection to celebrate the band’s historic reunion
History is being rewritten. Oasis, the band that defined Britpop from its Manchester roots in 1991, is back.
Led by brothers Liam and Noel Gallagher, their influence on music and culture endures more than fifteen years after their split.
To celebrate their highly anticipated reunion tour kicking off in July 2025, Levi’s® presents the Levi’s® x Oasis collection—
a collaboration that fuses the band’s rebellious spirit with the timeless style of denim.
A Legacy That Never Faded
Oasis burst onto the global scene with Definitely Maybe and cemented their legendary status with
(What’s the Story) Morning Glory? . Himnos como “Wonderwall”,
“Don’t Look Back in Anger” y “Champagne Supernova” los catapultaron a la cima.
Con sold outs en el Reino Unido, Canadá y EE. UU., la gira 2025 marca su primera reunión desde 2009.
Levi’s® rinde homenaje a este legado con una colección de dos entregas llena de autenticidad.
Camisetas que se vuelven himnos
La colección Levi’s® x Oasis incluye siete camisetas premium con esencia vintage y toque contemporáneo.
Destacan los logos retro y referencias al Manchester City, club amado por la banda.
La joya es la camiseta negra de manga larga “Supersonic”, con la frase icónica:
“You can have it all but how much do you want it?” en la espalda.
Todas las piezas llevan una etiqueta tejida vintage, fiel a la estética Levi’s® de los 90.
Denim con espíritu Gallagher
La colección también ofrece tres tops de denim que reviven las piezas icónicas del estilo Oasis:
- Parka X Oasis, un básico de Liam Gallagher con detalles de la Orange Tab de los 70.
- Type II Trucker Jacket, inspirada en la legendaria chaqueta de la gira de Knebworth 1996.
- Camisa X Oasis con cuello bandeado y rayas índigo, guiño directo al Man City.
“We’re thrilled to launch this collection alongside Oasis’s monumental return to the stage.
Liam and Noel have worn Levi’s for decades. This collaboration not only celebrates their unique style,
but also highlights their authentic and genuine connection with our brand.”— Leo Gamboa, VP of Collaborations, Levi’s®
The Visual Campaign
Shot by Michael Spencer Jones, the photographer behind Oasis’s most iconic album covers, the campaign stays true to the band’s spirit.
Through street casting, Jones delivers modern images that retain the authentic 90s energy that defined Oasis.
A Global MovementThe Levi’s® x Oasis collection is part of a series of band collaborations the brand is launching this year, following previous partnerships with Sonic Youth, De La Soul, Joy Division, and New Order.
The launch began on July 1, 2025, in Europe to coincide with the reunion tour, followed by a global release in September. In Mexico, it will be available starting September 3.
Find it at Levi.com, the Levi’s® App, and selected Levi’s® stores worldwide.
Trendsétera Communications