Situation
Santa Clara sought to strengthen its link with Mexican traditions, highlighting why its products are the perfect accompaniment to the country’s typical foods, such as pan de muerto (bread of the dead). The brand wanted not only to be part of the Mexican table, but to become the ingredient that elevates those special moments shared around family traditions.
Task
To develop a platform that would establish an emotional connection between Santa Clara and the gastronomic traditions of Mexico. The objective was, on the one hand, to bring the brand even closer to the heart of the Mexican consumer and its stakeholders and, on the other hand, to position the Santa Clara Milk portfolio as the ideal complement to accompany the iconic Pan de muerto and enhance the “Santos Momentos”, moments that celebrate the flavor and meaning of our customs, all through the enjoyment of its products.