Buchanan’s Legacy
We made Chris Hemsworth the face of Buchanan’s, helping to strengthen its position in the category in Mexico.
Task
We created a series of brand experiences in a single day to raise funds for “Construyendo”, an NGO committed to rebuilding homes in vulnerable communities.
Action
We created 5 Buchanan’s Legacy experiences aimed at different audiences, including customers, entrepreneurs, etc. Each event was filled with music, textures and live experiences that gave new dimensions to the brand.
