Dior Women Cruise 2024

In the heart of Mexico City, Dior presented its iconic Women Cruise 2024 collection, a runway show that not only showcased the majesty of fashion, but also enveloped its guests in an unparalleled luxury experience. Through a meticulously designed concierge service, every detail was taken care of, providing attendees with hospitality at the height of the House of Dior.

Situation

The goal was to ensure that every aspect of the guests’ stay reflected the style and exclusivity of Dior. To this end, a series of services designed to complement each moment of the event were deployed:

• Airport Reception Team, offering a warm and personalized welcome.
• Coordination of room set-up, ensuring that each room reflected the sophistication of the brand.
• Operations Room staff, overseeing every detail to ensure a smooth experience.
• On-site supervisors, attentive to every move, ensuring the highest level of service.
• Specialists in Logistics and Security, guaranteeing that everything will be carried out smoothly, with discretion and precision.

Action

We orchestrated an immersive experience, where each attendee not only witnessed a runway show, but lived the essence of Dior in every interaction. From their arrival to the last moment of the event, guests were treated with the utmost attention, making every detail, no matter how small, remind them of the prestige and exclusivity that defines Dior.

Results

The 150 VICs not only witnessed a spectacular fashion show, but also experienced a complete immersion in the Dior universe. Each guest felt valued and enveloped in an atmosphere of luxury that perfectly reflected the brand’s identity. The execution of the event reinforced Dior’s reputation as a brand that not only leads in fashion, but also in creating memorable and exclusive experiences.