We are culture and relevance consultants, representing the evolution of an all-in-one full-service agency.

Carlos Carrillo

Chairman of the Board

Carlos Chamon - Trendsétera

Carlos Chamon

CEO

Angelica Rivera - Trendsétera

Angélica Rivera

Administrative Director

Daniel May - Trendsétera

Daniel May

Head of Trendsétera Design

David Felix - Trendsétera

David Félix

Head of Trendsétera Influence

Diana Durán

Head of Trendsétera Communications

Our Story

Trendsetéra is a dynamic marketing agency with a strong presence in America and Europe, with offices in Mexico City, New York, and Paris. We specialize in integrating brands into the cultural fabric through our innovative Fast and Slow Culture model, skillfully navigating between the fast-paced nature of contemporary trends and the incorporation of lasting values.

Founded two decades ago by Carlos Carrillo, Trendsetéra has become a key partner for global companies such as LVMH, Nestlé, AB InBev, Diageo, and Coca-Cola, among others, guiding their cultural participation and brand narratives.

Our formula for success combines creative brilliance with strategic vision, ensuring that our clients not only participate but lead the cultural conversation.

At Trendsetéra, we don’t just define trends; we create culture.

Services

Trendsétera Communications
Reputation, narrative control, and cultural positioning. We work with brands, governments, media, and advocates to shape conversations that lead industries, influence policy, and define culture.

Trendsétera Influence
Strategic partnerships with key voices, cultural leaders, and brand advocates.
Influence built on authenticity, not transactions.

Trendsétera Live
Cultural moments brands can make their own. Immersive, high-impact experiences that transcend the event itself.

Trendsétera Digital
High-performance marketing with AI-powered strategy.
Content, paid media, and data-driven insights that deliver measurable impact.