Primavera reinvents itself and launches “Canela y Miel,” its first flavored spread for breakfast.

 

  • With over 70 years in the Mexican market, the brand enters the sweet spreads category with a limited edition that blends cinnamon and honey in a creamy texture designed to turn breakfast into an indulgent and unique experience.

     

  • Available from June to August 2025, this launch transforms 80% of morning consumption occasions with its sweet flavor and ultra-creamy texture.

     

 

 

Primavera®, a leading margarine brand in Mexico, enters the sweet spreads category with “Primavera Canela y Miel” its first flavored spread, designed to strengthen the category and deliver a unique experience.

at breakfast time. With over 70 years of presence in Mexican households and known for its smoothness and great taste, Primavera® now expands its portfolio with a limited edition that blends the warm aroma of cinnamon and the sweetness of honey in a soft, creamy texture.

“A balanced breakfast has a significant impact on daily life, promoting greater energy and prrom the very first bite. Breakfast accounts for 80% of spread consumption occasions, and consumers

choose their favorite brand based on taste and versatility. That’s why, at Primavera®, we decided to transform that morning routine with a formula that takes the breakfast experience to the next level, thanks to its smooth and creamy texture that spreads easily on bread, pancakes, waffles, or French toast,” says Mildret Moreno, Senior Brand Manager at Primavera®.

With this launch, Primavera® not only expands its portfolio but also reinvents the act of spreading. By joining the trend of limited editions and flavored sweet spreads, it responds to the 10% of consumers already exploring new and different flavors.

The limited edition will be available from June to August 2025 in self-service stores nationwide. With this launch, Primavera® reaffirms its commitment to innovation and to satisfying the Mexican palate, further strengthening its leadership in the spreads market.

Discover how a simple spreading gesture can transform your mornings and add a creative touch to your breakfast with “Primavera Canela Miel”