We took advantage of the worldwide relevance of Yayoi Kusama's collection for Louis Vuitton to create a pop up in Mexico.
Situation
Liverpool is one of the largest and oldest department store chains in Mexico.
Task
We needed to introduce the collection to the Mexican market.
Action
We developed a Pop-up Store in Artz Pedregal, one of the most exclusive fashion malls in the country, where we created not only a sales space, but an immersive brand experience.
