Nu

We made Nu one of the most relevant and disruptive brands in Mexico.

Situation

Nu became one of the most relevant fintechs in the Mexican scene. The brand has a different character. Their most recent product, Nu Account, was meant to be a radical departure in the category, which required a different narrative.

Task

As part of the marketing communications ecosystem developed for the launch, we created with our client a disruptive experience aimed at generating digital conversation.

Action

We created a giant mattress to emphasize that most Mexicans have their money “sleeping” because they keep it under their bed. This experience was created to generate content from influencers and KOLs, but also to impact passersby in the area, increasing interest and surprise.