A platform through which the brand sought to generate hubs of art, design, music, mixology and culture, positioning Perrier as the ultimate trigger for Extraordinaire moments, capturing the joy, vibrant color and unparalleled freshness of the French lifestyle, qualities that only this iconic drink could evoke.
Perrier sought to highlight its versatility and its natural connection to luxury and irreverence. The goal was simple, yet ambitious: to position the brand as the best choice to pair with premium spirits, creating extraordinary moments that reflect its unique lifestyle.
The mission was clear: to develop captivating cultural experiences that would appeal to influencers, media and special guests. These experiences not only had to resonate in their lives, but also reinforce Perrier’s narrative as the perfect complement for those looking to add a touch of sophistication and fun to their everyday lives.
Creating a multi-sensory journey, we designed a series of experiences anchored on the brand’s main touchpoints: mixology and a lifestyle steeped in carefree luxury. Each event encapsulated Perrier’s irreverence and elegance, with vibrant cocktails that echoed the brand’s bubbly character.
The result was a replicable platform that shone in every corner of the country, connecting the spirit of Perrier with creative mixology and a fun, but always sophisticated lifestyle. Thus, Perrier established itself as the definitive choice for those looking to transform the ordinary into the extraordinary, making every moment an opportunity to enjoy life with a bubbly touch of irreverent luxury.
+13M
Impacts
+7M
Ad Value
+340
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