Splenda Sweet Freshness Festival

We highlight natural origins in the launch of Splenda Naturals.

Situation

Splenda sought to reinforce the natural origins of its Splenda Naturals product.

Task

To create an experience that would connect with consumers and reinforce their connection with them, from an approach that would highlight the natural origins of their new product.

Results

We invited more than 2,000 people to connect with nature, at least for a day, by offering them wellness-themed activities throughout the day at a hacienda on the outskirts of Mérida, Yucatán. For the closing, we ended with a live concert by 3 bands.