In a space where the art of coffee and innovation meet, Nescafé Taster’s Choice brought to life a multi-sensory experience that celebrated the relaunch of its iconic brand. Inspired by the elegant “golden champagne brush” technique, this experience invited participants to immerse themselves in a journey through the senses, where every detail was designed to highlight the sophistication and excellence of the coffee.
With more than a decade of sustained growth, Nescafé Taster’s Choice has quintupled its value, consolidating itself as a benchmark in the world of premium coffee. In view of this success, the brand decided to mark a new achievement: a relaunch event that would highlight its constant innovation and commitment to quality.
The main challenge was to connect with both its loyal long-time consumers and new audiences. The objective: to highlight the pillars that have made Taster’s Choice an iconic brand-its exceptional quality, unparalleled taste and continuous evolution-showing how the brand continues to redefine the standard of instant coffee.
Thus was born the Taster’s Choice House, a space designed as an authentic gallery where every corner evoked the most precious attributes of the brand. Here, attendees were immersed in a journey of experiences linked to the functional and emotional benefits of the product. Here, they experienced sensory spaces dedicated to exclusive tastings where everything revolved around the sophistication, flavor and innovation that define Nescafé Taster’s Choice.
The Taster’s Choice House not only became a meeting point for celebrities, influencers and media, but also consolidated itself as an experience that encapsulated the soul of the brand in every detail. Through this activation, Nescafé Taster’s Choice not only reaffirmed its commitment to quality and flavor, but also positioned itself as a reference in innovation within the world of coffee.
+50M
Impacts
+20
Ad Value
+952
Social Media Publications