RappiCard and the Axolotl Museum join forces for sustainability

RappiCard and the Axolotl Museum join forces for sustainability with a documentary and a new special edition card.

● RappiCard strengthens its commitment to positive environmental impact with initiatives that promote axolotl conservation and environmental education.

● In collaboration with the Axolotl Museum, RappiCard presents a documentary that highlights the importance of this species and the conservation efforts behind the museum.

● RappiCard launches a special edition card made from plastic recovered from the ocean, reaffirming its commitment to sustainability.

RappiCard reaffirms its commitment to sustainability and environmental conservation with the launch of the documentary “Axolotitlán: Encounters of Resilience and Regeneration” and a new limited edition card in collaboration with the National Axolotl Museum. This initiative aims to amplify the visibility of the axolotl, an iconic species of Mexico, and contribute to its preservation.

As part of this effort, RappiCard has supported the improvement of the museum’s infrastructure, including materials for the construction of a dome for audiovisual exhibitions and the creation of a commemorative mural that symbolizes the relationship between Mexican biodiversity, recycling, and creativity for the environment. On the other hand, the documentary highlights the history of the museum and its founder, Pamela Valencia, emphasizing the importance of the axolotl as a bioindicator of ecosystem health and a symbol of resilience.

“Through this effort, we not only preserve the axolotl, but we also inspire more people to connect with nature and take concrete actions in favor of the environment.” Pamela Valencia, Founder and Director of the National Axolotl Museum: Axolotitlán.

As part of this partnership, RappiCard also introduces the special edition “Aquajolote” card, made from plastic recovered from the ocean. This is the brand’s second card made with this material, joining the success of the “Ocean Plastic” card, one of the most requested by users of the fintech. With this initiative, the company continues its commitment to sustainability and environmental education.

“Our partnership with the Axolotl Museum is a demonstration of how companies can join forces with cultural and environmental institutions to create a real impact. We want to inspire more companies to get involved in causes that go beyond the commercial realm and leave a positive mark on society. The documentary, the infrastructure contributed to the museum, and the new “Aquajolote” card reflect our commitment to biodiversity and environmental education,” said José Antonio Murillo, CEO of RappiCard Mexico.

The documentary “Axolotitlán: Encounters of Resilience and Regeneration” is available on RappiCard’s YouTube channel and tells the story behind the Axolotl Museum, highlighting the importance of collaboration between the public and private sectors for the conservation of this species.

 

Rappi Press | Trendsétera Communications