The September Issue: What Design Is Really Saying
“Design is never neutral. It’s always saying something.”
And it should say something useful and thoughtful. Something that helps.
At its best, design is service — not spectacle. It exists to solve, to soften, to guide.
It’s not just about beauty. It’s about presence and essence. It’s how we orient ourselves in the world.
At TRENDSÉTERA, we’ve always paid attention to what objects, spaces, and systems are trying to tell us.
Our approach isn’t about reflecting what’s trending — it’s about noticing what’s taking shape.
The lines, materials, formats, functions and concepts that are quietly setting the tone for what’s coming next.
That’s where we operate best: just before things become obvious. That’s where design speaks the loudest.
A voice for September
This September, we dedicate our issue to that voice. To design as a way of seeing, shaping, and living more deliberately.
Not just as styling — but as strategy. And to lead that exploration, we’ve invited a true force in the field: Renata Becerril.
About Renata Becerril
Renata isn’t just a critic or a curator. She’s a friend of this company, and someone who thinks of design as a tool for accountability and reimagination.
She’s launched festivals, founded consultancies, advised brands, museums and governments, and continues to build cultural bridges from Brittany to Mexico.
She has taught today’s leading creatives. Her work doesn’t look for noise — it seeks clarity, and insight.
She reminds us that great design is never rushed. It’s rooted in something deeper.
Beyond objects
Throughout this issue, you’ll find reflections on what design allows us to question.
How it helps us navigate complexity. Why some pieces feel timeless while others feel disposable after a single season.
We talk about objects, yes — but also about ethics, behavior, resistance, and desire.
A conversation, not a catalogue
This is not a catalogue. It’s a conversation. One about choosing better, not more.
One about slowing down, and designing a life that reflects who we are — and where we’re going.
Welcome to Design Month. Let’s listen to what it’s really saying.