{"id":1210,"date":"2025-06-02T21:03:24","date_gmt":"2025-06-02T21:03:24","guid":{"rendered":"https:\/\/trendsetera.com.mx\/1210\/"},"modified":"2025-07-03T15:52:34","modified_gmt":"2025-07-03T15:52:34","slug":"1210","status":"publish","type":"post","link":"https:\/\/trendsetera.com.mx\/en\/1210\/","title":{"rendered":""},"content":{"rendered":"

20 years of Trends\u00e9tera building culture and designing the future.<\/span><\/h1>\n

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Trends\u00e9tera opens a new chapter with a renewed structure, new leadership, and a sharper global perspective.<\/span><\/h4>\n

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Two decades after its founding, Trends\u00e9tera<\/strong> has established itself as a creative consultancy and cultural institution that, from its roots in Mexico, has transformed the way brands like Nestl\u00e9, LVMH, Diageo, Grupo Modelo, and many others connect with culture\u2014evolving from a founder-led boutique to a global operation.<\/p>\n

At the heart of this plan is Carlos Carrillo, who steps into the role of Chairman of the Board, focused on long-term growth, international partnerships, and innovation architecture. As the founder, he has been instrumental in shaping the company\u2019s core vision\u2014one that placed culture at the center of strategy.<\/p>\n

A key part of the transformation was the appointment and development of Carlos Chamon\u2014an ideal leader to scale the business, evolve its operations, and expand its influence. With a background in finance and consulting, and a strong sensitivity to the intersection of creativity and data, he was carefully prepared over time to take on the leadership with a clear and strategic plan.<\/p>\n

Today, as CEO, Chamon leads a company with over 100 team members, operations in the United States, Europe, and Latin America, and a culture that reflects both the founder\u2019s ambition and his own standards of excellence.<\/p>\n

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A new systematic structure<\/span><\/strong><\/h2>\n

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Today, Trends\u00e9tera operates through six strategic verticals, each led by professionals with deep expertise and cultural sensitivity:<\/p>\n

Communications<\/strong>, led by Diana Dur\u00e1n and M\u00f3nica Ju\u00e1rez, remains the strategic core for reputation, messaging, and narrative direction.<\/p>\n

Live<\/strong>, led by Luisa Vald\u00e9s and Hugo Wacogne, is at the forefront of growth through immersive experiences that turn concepts into memorable moments\u2014blending high-level production with storytelling.<\/p>\n

Influence<\/strong>, led by David Felix, redefines influencer marketing by combining econometric analysis with the design of cultural ecosystems. This vertical manages everything from multiregional campaigns to partnerships with authentic voices that reflect brand values\u2014measuring real impact beyond surface-level reach.<\/p>\n

Design<\/strong>, led by Daniel May and Christian Contreras, is a strategic powerhouse where aesthetic vision meets structural thinking\u2014turning design into a business tool that translates insights into brand worlds, systems, and expressions.<\/p>\n

Digital<\/strong>, led by Eduardo S\u00e1nchez, connects data, platforms, and creativity to design cultural presence in digital environments.<\/p>\n

Thinking & Strategy<\/strong>, led by Gonzalo Rufino and Luis Higuera, brings analytical depth, future vision, and intellectual architecture to every initiative\u2014ensuring ideas are not only creative, but also viable and scalable.<\/p>\n

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A legacy built with precision, a future shaped by structure.<\/span><\/strong><\/h2>\n

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From building global narratives to creating the cristalinos category alongside Diageo and Jos\u00e9 Cuervo, Trends\u00e9tera has been at the heart of conversations shaping the future of business. It has contributed to over 100 Effie-winning campaigns and was part of the team awarded a Titanium Lion at Cannes, showcasing its ability to collaborate at the highest level of creativity.<\/p>\n

\u201cThis isn\u2019t just a generational transition. It\u2019s the realization of a shared vision, crafted with precision: turning Trends\u00e9tera into an organization where culture doesn\u2019t just inspire\u2014it leads,\u201d said Carlos Carrillo. \u201cWhat began as cultural intuition is now a living system that transforms industries.\u201d
\n\u201cWe\u2019re not reacting to change\u2014we\u2019re shaping it,\u201d added Chamon. \u201cWe\u2019ve designed a system capable of navigating today\u2019s complexity with precision and ambition. Instead of following the market\u2019s rules, we write our own\u2014guided by data, creativity, and culture.\u201d<\/p>\n

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Trends\u00e9tera Communications<\/p>\n","protected":false},"excerpt":{"rendered":"

20 years of Trends\u00e9tera building culture and designing the future.         Trends\u00e9tera opens a new chapter with a renewed structure, new leadership, and a sharper global perspective….<\/p>\n","protected":false},"author":2,"featured_media":1197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categorizar"},"acf":[],"yoast_head":"\n20 years of Trends\u00e9tera building culture and designing the future.<\/title>\n<meta name=\"description\" content=\"Trends\u00e9tera enters a new chapter with renewed leadership, a global structure, and a strategic vision that redefines how brands connect with culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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