{"id":1932,"date":"2025-09-12T19:13:13","date_gmt":"2025-09-12T19:13:13","guid":{"rendered":"https:\/\/trendsetera.com.mx\/1932\/"},"modified":"2025-10-21T18:08:24","modified_gmt":"2025-10-21T18:08:24","slug":"1932","status":"publish","type":"post","link":"https:\/\/trendsetera.com.mx\/en\/1932\/","title":{"rendered":""},"content":{"rendered":"<h1 style=\"font-family: 'Marcellus', serif; font-size: 2.4em; line-height: 1.25; margin: 0 0 20px;\">The Party of the Century: Corona Celebrates 100 Years<\/h1>\n<p style=\"font-style: italic; font-size: 1.1em; color: #444; margin: 0 0 22px;\">En el marco de la celebraci\u00f3n de sus 100 a\u00f1os, la Cervecera de Grupo Modelo abri\u00f3 sus puertas para anunciar<br \/>\nuna plataforma de iniciativas que rinde homenaje a los consumidores que forman parte de su historia.<\/p>\n<figure style=\"margin: 24px auto; text-align: center;\"><img decoding=\"async\" style=\"max-width: 900px; width: 50%; height: auto; border-radius: 12px;\" src=\"https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/09\/Corona-100-Yune-Aranguren-__-Fotografo_-Edgar-Garcia-Alva-1.jpg\" alt=\"Corona 100 \u2014 Yune Aranguren<br \/>&#8220;><\/figure>\n<p>What began in 1925, with bakers using yeast and the vision to passionately create \u201cthe Extra,\u201d has become a true national icon. Over the past 100 years, Corona celebrates the fact that this journey has been possible thanks to Mexicans who, like the brand itself, always <strong>give the Extra for Mexico.<\/strong> <\/p>\n<p>Throughout this century, Corona has been woven into the country\u2019s cultural life, inspiring generations through film, music, and entertainment. Now, on its 100th anniversary, it takes that presence to a new level, celebrating alongside those who have made Corona part of their lives. <\/p>\n<blockquote style=\"border-left: 4px solid #f9b233; padding-left: 14px; margin: 24px 0; font-style: italic; color: #333;\"><p>\u201cCorona was born with the vision of giving the Extra, and today, 100 years later, that same spirit drives us to look ahead. This first century is just the beginning of a new chapter where we want to continue inspiring Mexicans to conquer what\u2019s next. Here\u2019s to 100 more years of elevating Mexico\u2019s greatness through the Extra that defines us!\u201d<\/p>\n<p><strong>\u2014 Yune Aranguren, Core Brands Director at Grupo Modelo<\/strong><\/p><\/blockquote>\n<figure style=\"margin: 24px auto; text-align: center;\"><img decoding=\"async\" style=\"max-width: 900px; width: 40%; height: auto; border-radius: 12px;\" src=\"https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/09\/Corona-100-Daniel-Cocenzo-__-Fotografo_-Edgar-Garcia-Alva-1.jpg\" alt=\"Corona 100 \u2014 Daniel Cocenzo\">  <img decoding=\"async\" style=\"max-width: 900px; width: 40%; height: auto; border-radius: 12px;\" src=\"https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/09\/Corona-100-Grupo-Modelo-__-Fotografo_-Edgar-Garcia-Alva-1.jpg\" alt=\"Corona 100 \u2014 Jay de la Cueva<br \/>&#8220;><\/figure>\n<p>On this centennial milestone, Corona shared the central message of this historic moment:<br \/>\n<strong>100 Years of Driving Mexico\u2019s Extra.<\/strong><br \/>\nMore than a commemorative date, it is a platform of gratitude and forward vision, with musical and cultural experiences, unprecedented rewards, and new ways of being present in Mexicans\u2019 lives.<\/p>\n<h2 style=\"font-family: 'Marcellus', serif; font-size: 1.6em; margin: 32px 0 16px; color: #222;\">Initiatives for Corona\u2019s 100 Years<br \/><\/h2>\n<div class=\"initiatives-grid\">\n<div class=\"initiative-card\">\n<p><span style=\"font-family: Marcellus;\">An Extra in Music<\/span><br \/>\n<span style=\"font-size: 16px;\">Through <\/span><strong style=\"font-size: 16px;\">Corona Sessions<\/strong>, <span style=\"font-size: 16px;\">the brand brings festivals to Guadalajara, Monterrey, and M\u00e9rida.<\/span><br \/>\nIt also launches three commemorative cans celebrating this Extra, alongside the legacy of Corona Capital.<\/p>\n<\/div>\n<div class=\"initiative-card\">\n<p><span style=\"font-family: Marcellus;\">Corona Capital<\/span><br \/>\nIn 2025, the festival turns <strong>15<\/strong>. With a lineup that bridges generations, it reinforces its role as a cultural touchstone in Mexico. It will also have its own special-edition can.  <\/p>\n<\/div>\n<div class=\"initiative-card\">\n<p><span style=\"font-family: Marcellus;\">Lighting Up Mexico City<\/span><br \/>\nIn September, Corona is preparing a major surprise in the heart of the capital to live the Extra to the fullest.<\/p>\n<\/div>\n<div class=\"initiative-card\">\n<p><span style=\"font-family: Marcellus;\">Special 100-Year Edition<\/span><br \/>\nA commemorative can featuring the centennial logo and verbs that capture its essence: celebrating, honoring, giving, exporting, and driving. It includes the manifesto:<em> \u201cCorona is our name, Extra is our last name.\u201d<\/em><\/p>\n<\/div>\n<div class=\"initiative-card\">\n<p><span style=\"font-family: Marcellus;\">The Promotion of the Century<\/span><br \/>\nBy scanning the bottle cap\u2019s QR code, consumers can win tickets to the FIFA World Cup 2026, access to Corona Capital and Corona Sessions, plus thousands of free Coronas. A staggering <strong>300 million instant-win chances.<\/strong><\/p>\n<\/div>\n<\/div>\n<figure style=\"margin: 24px auto; text-align: center;\"><img decoding=\"async\" style=\"max-width: 900px; width: 40%; height: auto; border-radius: 12px;\" src=\"https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/09\/Corona-100-Jay-de-la-Cueva-__-Fotografo_-Edgar-Garcia-Alva-1.jpg\" alt=\"Corona 100 \u2014 Jay de la Cueva<br \/>&#8220;><\/figure>\n<p style=\"margin: 30px 0 0; font-weight: 500; font-size: 1.1em; text-align: center; font-family: 'Marcellus', serif; color: #222;\">In its first 100 years,<strong> Corona<\/strong> has become a global Mexican icon. Looking ahead, it reaffirms its commitment to continue standing by Mexicans at every moment, celebrating their greatness, and projecting the spirit of the Extra for generations to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Party of the Century: Corona Celebrates 100 Years En el marco de la celebraci\u00f3n de sus 100 a\u00f1os, la Cervecera de Grupo Modelo abri\u00f3 sus puertas para anunciar una&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categorizar"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Party of the Century: Corona 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