{"id":2266,"date":"2025-10-29T14:57:04","date_gmt":"2025-10-29T14:57:04","guid":{"rendered":"https:\/\/trendsetera.com.mx\/2266\/"},"modified":"2025-10-29T14:57:04","modified_gmt":"2025-10-29T14:57:04","slug":"2266","status":"publish","type":"post","link":"https:\/\/trendsetera.com.mx\/en\/2266\/","title":{"rendered":""},"content":{"rendered":"<article class=\"feature-article diageo-effie-college-2025\">\n<style>\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Nunito:wght@400;600&family=Marcellus&display=swap');<\/p>\n<p>    .feature-article.diageo-effie-college-2025 {<br \/>      font-family: 'Nunito', sans-serif;<br \/>      color: #1a1a1a;<br \/>      line-height: 1.65;<br \/>      font-size: 17px;<br \/>      max-width: 920px;<br \/>      margin: 0 auto;<br \/>      padding: 0 18px;<br \/>    }<\/p>\n<p>    .feature-article.diageo-effie-college-2025 h1,<br \/>    .feature-article.diageo-effie-college-2025 h2,<br \/>    .feature-article.diageo-effie-college-2025 h3 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0.9rem;<br \/>      line-height: 1.5;<br \/>      margin: 0;<br \/>      opacity: 0.92;<br \/>    }<\/p>\n<p>    .winner-card.oro {<br \/>      border-left: 4px solid #d4af37;<br \/>    }<\/p>\n<p>    .winner-card.plata {<br \/>      border-left: 4px solid #c0c0c0;<br \/>    }<\/p>\n<p>    .winner-card.bronce {<br \/>      border-left: 4px solid #b87333;<br \/>    }<\/p>\n<p>    img.aligncenter {<br \/>      display: block;<br \/>      margin: 20px auto;<br \/>      border-radius: 10px;<br \/>    }<br \/>  <\/style>\n<h1><span style=\"font-family: Marcellus;\">Diageo anuncia a los ganadores de Effie College 2025: j\u00f3venes que unen creatividad y responsabilidad<\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2195\" src=\"https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_2-300x207.jpg\" alt=\"\" width=\"500\" height=\"345\" srcset=\"https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_2-300x207.jpg 300w, https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_2-1024x706.jpg 1024w, https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_2-768x529.jpg 768w, https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_2-1536x1059.jpg 1536w, https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_2.jpg 1776w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Como parte de su compromiso con las nuevas generaciones, Diageo reconoci\u00f3 a los equipos universitarios que dise\u00f1aron las mejores campa\u00f1as enfocadas en Positive Drinking y educaci\u00f3n responsable.<\/p>\n<ul class=\"highlights\">\n<li>Participaci\u00f3n de Diageo en <strong>Effie College 2025<\/strong> con reto de creatividad para consumo responsable.<\/li>\n<li>Iniciativas educativas como <strong>DrinkIQ<\/strong> y <strong>SMASHED<\/strong> impulsan cultura de moderaci\u00f3n y decisiones informadas.<\/li>\n<li>J\u00f3venes creativos proponen estrategias que conectan celebraci\u00f3n y equilibrio.<\/li>\n<\/ul>\n<section>\n<h2><span style=\"font-family: Marcellus;\">Creatividad con prop\u00f3sito<\/span><\/h2>\n<p>Durante el certamen, estudiantes de diversas universidades presentaron propuestas inspiradas en las marcas ic\u00f3nicas de Diageo y en la plataforma educativa <strong>DrinkIQ<\/strong>, con el reto de dise\u00f1ar estrategias que conectaran con los consumidores en un contexto de <strong>celebraci\u00f3n responsable<\/strong>.<\/p>\n<blockquote class=\"quote\"><p>\u201cLa creatividad tiene el potencial de transformar la cultura hacia celebraciones m\u00e1s responsables. Effie College nos brinda una ventana privilegiada para ver c\u00f3mo los j\u00f3venes entienden y reimaginan nuestra industria. Los proyectos ganadores son prueba de que el talento emergente tiene la capacidad de generar ideas innovadoras que inspiran a vivir con equilibrio, sin dejar de disfrutar.\u201d<br \/>\n<strong>\u2014 H\u00e9ctor V\u00e9lez, Director de Innovaci\u00f3n y Transformaci\u00f3n Cultural en Diageo M\u00e9xico.<\/strong><\/p><\/blockquote>\n<p>De acuerdo con <strong>ENSANUT 2022<\/strong>, la educaci\u00f3n y la conciencia sobre decisiones responsables son fundamentales para generar impactos positivos en la sociedad. Iniciativas globales como <strong>DrinkIQ<\/strong> y <strong>SMASHED<\/strong> contribuyen a fomentar comportamientos m\u00e1s conscientes y a promover la cultura de la moderaci\u00f3n. <\/p>\n<\/section>\n<section>\n<h2><span style=\"font-family: Marcellus;\">Equipos ganadores<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2192\" src=\"https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_1-300x195.jpg\" alt=\"\" width=\"450\" height=\"293\" srcset=\"https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_1-300x195.jpg 300w, https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_1-1024x666.jpg 1024w, https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_1-768x500.jpg 768w, https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_1-1536x999.jpg 1536w, https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/10\/EFFIE-COLLEGE_DIAGEO_1.jpg 1838w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<div class=\"winners\">\n<div class=\"winner-card oro\">\n<h3><span style=\"font-family: Marcellus;\">Oro \u2014 Universidad An\u00e1huac \u00b7 <em>#CelebraConMemoria<\/em><\/span><\/h3>\n<p>Proyecto de 5 estudiantes (mayores de edad) que reinterpret\u00f3 los valores de la marca para incentivar celebraciones con equilibrio y recordaci\u00f3n positiva.<\/p>\n<\/div>\n<div class=\"winner-card plata\">\n<h3><span style=\"font-family: Marcellus;\">Plata \u2014 Universidad An\u00e1huac \u00b7 <em>Lleguemos juntos a la final<\/em><\/span><\/h3>\n<p>Estrategia que vincula pasi\u00f3n deportiva y consumo responsable para maximizar disfrute sin perder el balance.<\/p>\n<\/div>\n<div class=\"winner-card bronce\">\n<h3><span style=\"font-family: Marcellus;\">Bronce \u2014 <em>M\u00e9xico lleva 3 copas, \u00bfy t\u00fa?<\/em><\/span><\/h3>\n<p>Idea con pertinencia cultural que invita a reflexionar sobre l\u00edmites personales en contextos de celebraci\u00f3n.<\/p>\n<\/div>\n<div class=\"winner-card bronce\">\n<h3><span style=\"font-family: Marcellus;\">Bronce \u2014 <em>Una pa\u2019l primero, una pa\u2019l segundo<\/em><\/span><\/h3>\n<p>Mensajer\u00eda creativa para dosificar el consumo sin perder la experiencia social del momento.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Diageo anuncia a los ganadores de Effie College 2025: j\u00f3venes que unen creatividad y responsabilidad Como parte de su compromiso con las nuevas generaciones, Diageo reconoci\u00f3 a los equipos universitarios&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2266","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sin-categorizar"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo Effie College 2025<\/title>\n<meta name=\"description\" content=\"Diageo reconoci\u00f3 a los equipos universitarios que dise\u00f1aron las mejores campa\u00f1as enfocadas en Positive Drinking\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trendsetera.com.mx\/en\/2266\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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