{"id":817,"date":"2025-05-08T18:06:46","date_gmt":"2025-05-08T18:06:46","guid":{"rendered":"https:\/\/trendsetera.com.mx\/diageo-to-be-official-spirits-promoter-of-the-26th-fifa-world-cup-in-north-central-and-south-america\/"},"modified":"2025-07-03T15:54:03","modified_gmt":"2025-07-03T15:54:03","slug":"diageo-to-be-official-spirits-promoter-of-the-26th-fifa-world-cup-in-north-central-and-south-america","status":"publish","type":"post","link":"https:\/\/trendsetera.com.mx\/en\/diageo-to-be-official-spirits-promoter-of-the-26th-fifa-world-cup-in-north-central-and-south-america\/","title":{"rendered":""},"content":{"rendered":"<h1><span style=\"font-family: Marcellus;\">Diageo to be official spirits promoter of the 26th FIFA World Cup\u2122 in North, Central and South America<\/span><\/h1>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-813\" src=\"https:\/\/trendsetera.com.mx\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-1024x576.jpg\" alt=\"\" width=\"512\" height=\"365\" \/><\/p>\n<h4 class=\"p1\"><span style=\"font-family: Marcellus;\">The global leader in spirits will be a sponsor of the FIFA World Cup 26\u2122 tournament and will promote its most iconic brands, including Casamigos, Don Julio, Buchanan\u2019s, Johnnie Walker, and Smirnoff.<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p class=\"p1\">&#8211; FIFA and Diageo to work together to design exclusive activations for soccer fans<\/p>\n<p class=\"p1\">&#8211; During the competition, FIFA and Diageo will promote moderate drinking and responsible partying in the 16 host cities.<\/p>\n<p class=\"p1\">FIFA and Diageo to collaborate\u00e1FIFA and Diageo will collaborate for the first time on the occasion of the 26th FIFA World Cup.\u2122 in North America\u00e9America, Central America and the Caribbean.\u00e9America and South America\u00e9rica.<\/p>\n<p class=\"p1\">As a l\u00eds world leader in spirits and with a strong presence in Canada, M\u00e1, M\u00e9xico and the United States -the venues for the 2026 World Cup-Diageo joins the celebration of the World Cup\u00fation of the tournament with a selection of internationally renowned brands, including Casamigos and Don Julio tequilas, Buchanan&#8217;s scotch whiskies and the world&#8217;s most prestigious brands, including&#8217;s and Johnnie Walker Scotch whiskies, and Smirnoff vodka.<\/p>\n<p class=\"p1\">True to its legacy as a supporter of sports, Diageo will leverage the popularity of its brands and its unmatched expertise in crafting creative campaigns to engage fans through brand activations, on-site initiatives, and commercial campaigns. The goal is to deliver a clear message: promote moderate consumption and responsible celebration.<\/p>\n<p class=\"p1\">\u201cIt is an honor to strengthen our presence in sports and raise a toast to the FIFA World Cup 26\u2122 with our unmatched portfolio of brands,\u201d said Cristina Diezhandino, Chief Marketing Officer at Diageo. \u201cFootball is the world\u2019s most popular sport, and this edition\u2014set to be the biggest in history\u2014gives us a unique opportunity to celebrate the game in a memorable way with fans.\u201d<\/p>\n<p class=\"p1\">Romy Gai, FIFA\u2019s Chief Business Officer, added: \u201cWe are delighted to welcome Diageo as a Tournament Supporter within the commercial program of the FIFA World Cup 26\u2122. It\u2019s fantastic to partner with the global leader in spirits for the biggest football celebration of all time. Through this collaboration, Diageo will deliver unforgettable experiences to fans and encourage responsible celebration during the world\u2019s most important sporting event.\u201d<\/p>\n<p class=\"p1\">Diageo will conduct activations and, at the same time, promote\u00e1 this collaboration throughout the Americas.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>Trends\u00e9tera Communications | hola@trendsetera.com.mx<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diageo to be official spirits promoter of the 26th FIFA World Cup\u2122 in North, Central and South America The global leader in spirits will be a sponsor of the FIFA&#8230;<\/p>\n","protected":false},"author":3,"featured_media":829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categorizar"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo to be official spirits promoter of the 26th FIFA World Cup\u2122<\/title>\n<meta name=\"description\" content=\"Diageo partners with FIFA for World Cup 26\u2122 to deliver unforgettable fan experiences and promote moderate drinking across 16 host cities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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